Hello :)

My name is Jitka Mertova (Czech girl - living in London since 2011)

With over 8 years of experience I become a key player within the British and Czech fashion industry. My career in fashion began in London. In the beginning I worked for Joel and Son Fabrics ( supplied by Her Majesty The Queen Elizabeth || ) I worked closely with Dior, Ralph and Russo, Valentino,.. during this time I decided to study short courses at London College of Fashion (Fashion styling and Art Director ).

Since 2014 - I styled many shoots, in the UK and abroad, for editorial, TV, film and advertising.

2018 I won the International Stylist competition The Stylist of The Year in Czech Republic two months later I got a job in Harvey Nichols as a Stylist in Style Concierge. I was handling VIP luxury fashion concierge concepts together with VIP clients from Britain. Provided an exclusive stylist service, I did offer expert guidance on a product size and fit, as well as outfit tips and trend inspiration .

January 2020 I got an opportunity to join Moda Operandi as Online Stylist  (A concept focused on pre-selling runway fashion, couture, fine jewelry as well as collaboration with the world's leading fashion houses and private artists, Designing interactive marketing emails and private lookbooks using Adobe DC programs,...)

Jitka is known Personal and Online Stylists ( London x Czech Rep.) and has been helping dress private clients offering a bespoke personal service.  "As your Personal Stylist, my mission is to arm you with the confidence to look and feel great in the clothes you choose – no matter what life throws at you"

Apart of Fashion I love travelling, dancing, spending time with family and close friends.


  • 7 years experience as a Fashion Stylist
  • Editorial for Grazia Magazine, London Dec 2020
  • Creative Content, Instagram for NazHariri (Sep 2020– present )
  • Commercial Campaign for High Touch Jewellery Brand NazHariri (https://www.nazharirijewellery.com), Dec 2020
  • Commercial Campaign for Monaco designer Donata Davidoff (www.donatadavidoff.com), October 2020
  • E-commerce and Private Fashion Stylist by appointments only at Moda Operandi (London , March 2020– present)
  • VIP Private Fashion Stylist in Style Concierge by appointments only at Harvey Nichols (London 1.3.2019–1.3.2020)
  • Styling Spring Fashion issue for Czech magazine COSMOPOLITAN magazine (March 2019
  • WINNER BATTLE OF THE STYLIST 2018 Czech Republic (Europian Stylist Competition )
  • Editorial published Stylist (Dreamingless magazine 2020, Shuba magazine, Elegant magazine, En Vie Mag, Meade magazine,…)
  • Private Personal Shopper – London, Prague (2015– present )